Kickstart Product Launch – Go Social to Develop Cognizance About Your Product

Go social to develop cognizance about your product

facebook_twitterIf you are trying to launch a product and want to build awareness about the same then you need to go social to develop cognizance about your product. Let us see how product launch and use of social media for promoting such a launch can blend together to produce effective results.

How to go social to develop cognizance about your product?

Product Launch and Use of Social MediaThere are certain steps which when taken in right manner can help you achieve this goal. Our aim here will be to explore these details so that you can make your product launch successful.

Step #1

Create an Attention-Grabbing Landing Page

landingpageIf you want to draw attention of your visitors then it will be necessary to have a good landing page with detailed information about your product and the ability to retain them for a longer duration on the page.

The page should be such that it is able to:

  • Create interest as well as suspense in visitors about your product
  • Grab email ids so that product launch can be announced to them
  • Take steps to build authority for the site

However, you might think that you do not have the budget to invest in proper website designing for the site. But, there is good news for you as there are free templates as well as themes available which can be used for creating a totally professional website.

Similarly, you can develop attractive banners as well as other header images to be used on social media platforms using several online services which offer multiple design options for you to choose from based upon your requirement.

Role of Social Media

At this initial stage you will have to go social to develop cognizance about your product. One of the important things you must do here is include important social sharing buttons in things like Email a Friend so that you can engage your visitors as well as spread awareness about your product.

Step #2

Make a Promotional Video

promotionalvideoNow you need not be a big brand to launch your video promo. It is possible to create awesome videos for free or for a very less cost using online tools. These online tools provide you:

  • Several templates to choose from
  • Title section where you can put your own text
  • Background music at no extra cost
  • Facility to upload as well as edit video clips you make yourself

Some online tools such as YouTube Online and iMovie can be used for creating explainer videos with relative ease. The final video can be added on the landing page along with other varied marketing assets to get more engagement from people visiting your site.

Role of Social Media

Here also product launch and use of social media need to be intermingled to achieve desired results. Few of the things you can do in this respect would consist of:

  • Use of YouTube as well as Facebook adds for generating higher number of clicks and views.
  • Utilize tools (like ViralContentBee) which can help in improving shares for videos you make.

Step #3

Contact Bloggers and Influencers

bloggersinfluencersThe next thing to do after landing page is created and all the marketing material has been prepared, will be to go social to develop cognizance about your product. For this you need to get in touch with influencers on different social media platforms and make them interested in talking about your product launch.

There are several things you can do to lure them like:

  • Provide them exclusive preview of your product or give them login to your site, free of cost.
  • Let them have access to free products as well as premium materials.
  • Allow them to make use of features available on your site like email account.

Lastly, while working with influencers you need to make sure that they have required disclosures that they would need while endorsing your product on social media channels.

Role of Social Media

Your connections on social media platforms will help you get in touch with influencers on these sites. Moreover, you can also ask followers to suggest influencers who can be helpful for you in achieving your promotion goals.

Step #4

Launch a Twitter Party

twitterpartyThe main aim of a Twitter Party is to celebrate start of any type of online endeavor through use of Twitter chat feature.

Often you will find such Twitter chats being used for celebrating launch of any new book, however, such chats can be utilized for any other type of launch. One of the online tools you can make use of for launching such Twitter chats is Twchat which makes it easier to brand as well as highlight all the influencers who are participating in the Twitter party.

Moreover, when you are using Twchat, it becomes possible to check the feed for hosts and mentors in different columns, making it easier and simpler to follow them.

Influencers will be interested in attending such parties since it will provide them links out of the interview page and in addition to it, they will also be able to make new followers by taking part in the Twitter party.

Role of Social Media

In context of product launch and use of social media, apart from Twitter, you can also make use of Facebook events as well as groups and get better engagement for your virtual parties.

Step #5

Host a Webinar

webinarIf you seriously want to go social to develop cognizance about your product then one of the options you must explore consists of hosting a webinar.

Very similar in concept to a Twitter party, a webinar can be quite effective tool for engaging the influencers. In addition to it, webinars are a useful way of generating leads which in turn can assist you in building a pre-launch list of emails.

Such webinars can be combined with Twitter chat and group interview strategy to achieve effective results. As for instance,

  • Create slides using quotes provided by influencers so that such slides can be used in presentations you create.
  • Answer questions posted by followers during Twitter party at the time webinar is held.
  • Get better engagement at the time of webinar by allowing influencers to take part in the webinar.

There are several websites which give you the facility to host such webinars with relative ease and provide several facilities such as:

  • Custom invitations
  • Support for multi user platform
  • Waiting room along with an agenda and several other features

Role of Social Media

You can utilize help of your followers on social media platforms to make the webinar popular. Few of the sites which you can use for hosting a webinar also have excellent social media integration to that you can easily accomplish this goal.

Step #6

Make Interactive Quizzes

quizUsing a quiz you can direct your users through a conversion path that does not feel too intrusive. In addition to it, when planned in right manner, they can be quite addictive and generate interest in a user to take part in such quiz.

Now, there are several online tools which can be used for creating very interactive quizzes using simple drag and drop feature. Moreover, it becomes easier to create a quiz when you can do so in a very visual way.

As an end goal, you can ask your visitors to subscribe to your newsletter which in turn will allow them to get answers for the questions that were present in the quiz.

Role of Social Media

Product launch and use of social media need to go hand in hand so that you can achieve desired results. For this purpose you can make use of platforms such as Facebook to create quizzes as well as promote them.

Step #7

Set Up a Contest

contestContests helps you serve different purposes, let us go through the details in the following sections:

  • People feel more inclined in sharing results of the contest so that it gives them a better chance of winning.
  • Contest when planned in a proper way can be quite enjoyable to take part in.
  • You can make use of contests for building a fan base for your Facebook page, develop email list, get more engagement of social sites such as Facebook and build followers on Twitter.

Role of Social Media

Social media channels can help you get an idea about which type of contests work well and accordingly you can devise a strategy for creating your contests.

To conclude we can say that social media is certainly an effective promotional medium and can play its role in making your product launch successful.

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